NEW DELHI, August 26, 2026 — Yash Piplani, Founder and CEO of Leads ‘N Latte and a recipient of the ET Edge 40 Under 40 recognition, has spent the past several years building a public case that a founder’s personal LinkedIn presence and a company’s sales pipeline are not separate problems — they’re the same problem, worked from two directions.
Piplani, who was named a LinkedIn Top Voice for 2025, has built a following of more than 10,000 LinkedIn contacts and draws millions of monthly views on his posts, a following he has used both to build his own professional brand and to demonstrate, in public, the kind of organic reach and engagement he sells to clients through his agency.
Before the founder era
Piplani’s path into B2B lead generation did not start there. Before founding Leads ‘N Latte in November 2018, he served as Chief Marketing Officer at GoZero Mobility, a UK-based electric bike and activewear company built around promoting healthier, lower-carbon lifestyles — a role that put him on the demand-generation and brand-building side of a consumer-facing business rather than the B2B sales motion he would later specialize in.
That shift, from consumer marketing to B2B pipeline-building, shaped much of how Piplani has since talked about lead generation publicly: less as a numbers game of message volume, and more as a matter of identifying real buying intent, building offers specific enough to earn a reply, and producing content credible enough that prospects engage with it before a sales conversation ever starts.
Building Leads ‘N Latte
Since founding the agency, Piplani has grown it into an operation that has run more than 600 campaigns and booked over 4,000 client meetings for more than 100 businesses across industries including PR, IT consulting, e-learning, automotive, and FMCG — building the company’s reputation less around any single campaign and more around a repeatable system for LinkedIn-native outbound.
“The mistake most people make is treating LinkedIn as either a content channel or an outreach channel, when it works best as both at once,” Piplani has said of his approach. “A strong personal presence changes how every outbound message you send afterward gets read — it’s not a separate marketing project, it’s the thing that makes the sales process work better.”
That philosophy is reflected in how Piplani frames his own public profile: not simply as a founder promoting his agency, but as a working demonstration of the personal-branding and thought-leadership services Leads ‘N Latte sells to founders and executives at client companies. His public writing has focused heavily on lead generation tactics, B2B marketing strategy, and the mechanics of building an audience on LinkedIn as a byproduct of consistent, specific posting rather than viral one-off content.
Recognition beyond the agency
Piplani’s ET Edge 40 Under 40 recognition and his selection as a LinkedIn Top Voice for 2025 have placed him in a small group of Indian founders recognized specifically for building an audience and a business simultaneously on the same platform — a dynamic that has become increasingly common among B2B founders as LinkedIn has grown into the dominant channel for B2B social lead generation, but one that relatively few founders execute consistently over multiple years.
Piplani holds a BBA in Business, Management, Marketing, and Related Support Services from Asian Business School in Noida, and is based in New Delhi, where Leads ‘N Latte is headquartered.
What comes next
With Leads ‘N Latte continuing to expand its client base and its personal-branding practice growing alongside its core outbound service, Piplani’s public focus has increasingly shifted toward helping other founders and C-suite executives build the same kind of LinkedIn presence he has — on the argument that in a B2B sales environment where buyers research a company’s people before they research its product, a founder’s own visibility has become a pipeline asset in its own right, not just a personal one.
More on Yash Piplani’s work and Leads ‘N Latte’s services is available at leadsnlatte.com.
