New Delhi, Feb, 2026: Marking a key milestone in its India journey, Austrian entrepreneurs Hartmut Graf and Dr. Dieter Spranz visited Delhi to review operations of The Coffeeshop Company’s first Indian outlet in Punjabi Bagh. The visit comes shortly after the brand’s flagship launch last month, which introduced authentic Viennese café culture to the capital.
The Coffeeshop Company, founded in Vienna over 25 years ago, entered India with its first café format that blends traditional European coffeehouse charm with a modern, urban experience. The brand is expanding in India through a strategic partnership with Franchise India, with plans to scale to 100 outlets by 2029.
Hartmut Graf, CEO of The Eatery Group, which oversees The Coffeeshop Company globally, spent time interacting with the Indian franchise team, baristas and customers during his visit. He reviewed store operations, training modules and localisation strategies tailored for the Indian market.
“India is one of the most exciting café markets in the world today. We see strong energy, young consumers who value quality, and a clear appetite for global brands with authentic stories. Our goal is not just to open stores, but to build a sustainable franchise ecosystem with strong operational standards. Visiting our first café in Delhi and meeting the team gives us confidence that we are building on solid ground,” said Hartmut Graf.
Dr. Dieter Spranz, owner of Theophil Group, the family-owned holding that controls The Eatery Group, described India as a long-term growth engine for the brand. He held discussions with franchise partners and expansion teams to map the next phase of rollout across key metros and high-potential cities.
“India is not an experimental market for us. It is central to our international expansion strategy. We bring decades of experience in hospitality, franchising and operational excellence. At the same time, we respect local tastes and business realities. Our focus is to combine Austrian coffee heritage with strong local partnerships, ensuring that each café delivers consistency, warmth and a premium guest experience,” he said
The Delhi flagship reflects the brand’s signature feel-good atmosphere, inspired by the UNESCO-recognised Viennese coffeehouse tradition. Along with premium Arabica blends and classics such as the Viennese Melange and Espresso Macchiato, the café also offers a contemporary format suited to urban Indian consumers.
Gaurav Marya, Chairman, Franchise India, said: Coffeeshop Company is a proven European coffee powerhouse with a strong legacy of quality, format innovation, and franchise excellence. As India’s café culture enters a high-growth phase, this brand presents a compelling opportunity for new-age entrepreneurs. Its robust, end-to-end support ecosystem positions it as a formidable contender in the market, and Franglobal is proud to be the strategic enabler of its expansion journey across the country.
Sonya Chowdhry, Managing Director, Franchise India Brands, added: We are delighted to bring this globally celebrated Austrian coffee brand to India, combining 25 years of authentic Viennese coffee heritage with contemporary ‘coffee-to-go’ formats designed for today’s fast-evolving consumer. Backed by our proven franchising platform, we are committed to fast-tracking its growth roadmap towards 100 outlets by 2029.
During their visit, Graf and Spranz also met representatives from Franchise India to review expansion plans across Delhi NCR, Mumbai, Bengaluru and other cities. With its first café now operational and expansion plans underway, The Coffeeshop Company is positioning India as a key chapter in its global growth story.
