The platforms that dominate global short-form missed a structural truth about how Bharat creates. MeTubez didn’t.
The last decade of digital video has been written in portrait mode. TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight; all vertical. The industry decided one-handed phone usage was the future.
The industry was half-right. Vertical scroll works for consumption. But not for creation. And not for the content Bharat actually produces.
Watch an Indian creator shoot a cricket match. Watch a wedding videographer in Jaipur. Watch a cooking tutorial filmed in a Mumbai kitchen. Watch temple footage from Varanasi, dance sequences from Chennai, interviews in a Delhi auto. They are all landscape. Every single one.
“India creates horizontal by default. Every mobile platform crops that content into vertical rectangles. That mismatch is a billion-dollar blind spot,” said Raj Shah, Chief Business Officer of MeTubez and Director of Swytch Web3 Technologies Pvt Ltd. “No one built mobile-native, horizontal-first, until us.”
MeTubez bridges the gap: cinematic 16:9 video playback combined with vertical scrolling through content. Users swipe up to discover the next video. Each piece plays in its full landscape glory — no crops, no letterboxing, no distortion.
The market opportunity is structural. India’s digital video ad market is projected to cross ₹20,000 Cr by 2026. The premium end of this spend — brand campaigns, movie trailers, sports content, large-screen storytelling — overwhelmingly requires landscape 16:9 creative. Yet no mobile-native Indian platform offered this inventory. Until MeTubez.
For advertisers, this unlocks a new premium placement. For creators, it means content is finally shown in the format it was shot in. For investors, it represents a defensible wedge in a market dominated by foreign vertical-first platforms.
The vertical scroll war is won. TikTok, Instagram, YouTube Shorts own that space. The horizontal video opportunity remains open. MeTubez is claiming it.
Experience the world’s first horizontal-scrollable video platform. Download MeTubez on Google Play Store or Apple App Store. Advertisers interested in horizontal 16:9 campaigns can reach us at info@twentiesentertainment.com
