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GAIL Strengthens Brand Visibility Through Ujjawal Kshitij 2026 Initiative

New Delhi — GAIL (India) Limited has successfully implemented Ujjawal Kshitij 2026, a strategic architectural illumination initiative designed to enhance the visual prominence of its iconic Jubilee Tower while strengthening brand visibility through advanced projection-based mapping technology.

Jubilee Tower: A Landmark Reimagined

The 21-storey Jubilee Tower, rising approximately 120 metres, was inaugurated on April 3, 2014. With its distinctive elliptical design and sleek external façade, the tower quickly became a notable architectural landmark, visible from key city corridors including the DND Flyway, Noida Bypass Flyover, Barapullah Flyover, and the Blue Line corridor of the Delhi Metro. At the time of its inauguration, it stood as the tallest structure in the surrounding area and drew widespread attention.

Preserving Visual Dominance Amid Rapid Urban Growth

Over the past decade, rapid urban development and the emergence of multiple high-rise structures gradually reduced the tower’s relative visual dominance. Through Ujjawal Kshitij, GAIL undertook a focused effort to preserve the Jubilee Tower’s distinct identity and significantly enhance its evening and night-time visibility. Earlier illumination proposals in 2016 and 2019 could not be executed due to various constraints, but the project was revisited and successfully implemented in 2025 with renewed strategic intent and strong management support.

Expert Planning and Precision Execution

Given the specialized nature of projection-based architectural illumination, GAIL engaged a professional consultant to define technical specifications and oversee execution. The project team visited sites where similar technologies had been deployed on solid building façades and organized live demonstrations of advanced projection systems to finalize design parameters and performance benchmarks.

Delivered Ahead of Schedule

The execution contract was awarded on October 13, 2025, with a demanding completion timeline of three months. The project was completed in just two and a half months, reflecting meticulous planning, seamless inter-departmental coordination, and dedicated efforts by the project team.

Advanced Technology for Reliable Performance

The illumination system features state-of-the-art 43,000-lumen, 3-chip DLP projectors, supported by high-end servers and a robust 200 kVA Uninterruptible Power Supply (UPS) to ensure uninterrupted operation. Weatherproof projectors are double-stacked on four specially designed foundation structures located at the GAIL InfoHub and near the boundary area. Engineered to withstand wind speeds of up to 180 km per hour, the structures ensure safety, durability, and reliability. The entire system is covered by warranty and comprehensive annual maintenance for seven years from the date of commissioning.

A Symbol of Innovation and Brand Excellence

Through Ujjawal Kshitij 2026, GAIL reinforces its commitment to innovation, infrastructure excellence, and sustained brand visibility—leveraging cutting-edge technology to reimagine and illuminate one of its most recognizable architectural landmarks.

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