In India’s diverse digital landscape, one-size-fits-all campaigns rarely resonate. Recognizing this, Purplle, one of India’s fastest-growing beauty platforms, partnered with GroomYourGram during the Navratri and Pujo festive season to strengthen its performance marketing outcomes. The campaign’s clear objective was to improve Return on Ad Spend (ROAS) by building hyper-localized, authentic connections with audiences through influencer-led content.
The Strategy
The GroomYourGram team curated a pool of 26 regional influencers across Kannada, Tamil, Telugu, Hindi, and Oriya languages. Each creator was chosen not just for reach, but for their ability to embody cultural nuances during the festive period. This ensured that content felt organic, relatable, and deeply rooted in regional traditions.
Through Instagram Reels and Stories, creators showcased Purplle’s festive offers in engaging formats—celebrating the vibrance of Navratri garba nights, Pujo rituals, and festive get-togethers while naturally weaving in Purplle’s discounts and product highlights. The approach blended cultural storytelling with commerce, positioning Purplle as both relevant and trustworthy to festive shoppers.
The Results
The collaboration delivered a tangible business uplift.
- ROAS improved by 18%, directly strengthening performance marketing efficiency.
- Campaign content achieved 4,68,110 total views, amplifying visibility among diverse audience clusters.
- Engagement remained strong, with 3,010 likes and 280 comments, reflecting genuine consumer interest and festive excitement.
This integration of regional voices into a national campaign proved that festive sales in India demand cultural customization—and when done right, it leads to measurable growth.
Client Speak
Anushray, Brand Manager at Purplle, shared his experience:
“Partnering with GroomYourGram for our Purplle campaign was an absolute delight. Despite the extremely short turnaround time, the team ensured flawless execution and impactful delivery. The creators authentically highlighted our products, and the campaign achieved excellent visibility across Instagram. Their agility and commitment truly amplified Purplle’s presence, making the collaboration seamless and result-driven.”
The Takeaway
With regional creator integration and strategic cultural positioning, GroomYourGram once again proved why it is one of India’s most agile influencer marketing agencies. By delivering both awareness and performance impact, the agency not only elevated Purplle’s festive presence but also set a benchmark for how digital-first beauty campaigns can blend creativity with commerce.
For brands preparing for high-stakes seasons like Diwali, Eid, or upcoming shopping festivals, the Purplle campaign is proof that a culturally aware, influencer-led strategy can turn festive moments into measurable milestones.
