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Dr. Sushil Kumar Dubey awarded PhD for Research on Agriculture & Sustainable Farming

Dr. Sushil Kumar Dubey has been awarded a Doctor of Philosophy (PhD) in Agriculture & Sustainable Farming from IMSR for his research titled “Study of Biofertilizers and Mycorrhiza Uses in Paddy Cultivation in the State of Chhattisgarh”. His study addresses one of the most pressing concerns in modern agriculture—the transition from conventional chemical-intensive farming towards sustainable and environmentally responsible agricultural practices.

Dr. Sushil Kumar Dubey is a seasoned Agro-inputs Sales and Marketing professional with over 32 years of rich experience spanning Sales & Marketing, Business Development, Channel Management, Client Servicing, Product Marketing, Credit Management, Logistics, and Team Leadership. Over the course of his distinguished career, he has developed deep expertise in the agricultural inputs industry, with extensive exposure to fertilizers, pesticides, seeds, micronutrients, bio-fertilizers and allied agricultural products.

Currently serving as Senior Regional Manager – Marketing with Chambal Fertilisers and Chemicals Ltd. (CFCL), Karnal, Haryana, Dr. Dubey has built a progressive career through a series of increasingly responsible assignments across Rajasthan, Punjab, Haryana, Uttar Pradesh and Chhattisgarh. His career reflects a strong combination of strategic planning, field execution, market development, dealer-network expansion, team management and customer relationship building.

Dr. Dubey began his professional journey in 1992 with Searle India Ltd. as a Sales Representative – Agrochemicals, where he was responsible for a large territory covering Madhya Pradesh. This early assignment provided him with extensive field exposure and a strong foundation in agrochemical marketing, dealer management and market development. During this period, he established networks across several districts of Madhya Pradesh and contributed to achieving significant growth in pesticide sales.

In April 1994, he joined Chambal Fertilisers and Chemicals Ltd., beginning as a Marketing Officer in Bhilwara, Rajasthan. His performance and leadership capabilities enabled him to progress through multiple positions, including Senior Marketing Officer, Assistant Regional Manager, Deputy Regional Manager, Manager – Marketing/Regional Manager and Senior Regional Manager. His assignments have covered major agricultural markets and diverse operating environments, giving him an extensive understanding of regional agriculture, farmer requirements, distribution networks and competitive market dynamics.

Throughout his career, Dr. Dubey has demonstrated a strong ability to formulate and execute sales strategies, identify new business opportunities and penetrate emerging markets. He has consistently focused on achieving sales and profitability targets through effective territory planning, dealer development, product promotion and team motivation. His responsibilities have included preparation of annual sales budgets, achievement of sales targets, channel development, credit administration, logistics planning, inventory management and performance monitoring.

A major strength of Dr. Dubey’s professional profile is his extensive dealer and distribution network management experience. He has successfully identified, appointed and developed financially sound dealers, distributors, handling agents, C&F agents and transportation partners. He has also monitored dealer performance, collections and fund flow while ensuring healthy channel relationships. His approach combines commercial discipline with long-term relationship management, helping build sustainable market presence and customer loyalty.

Dr. Dubey has handled a broad portfolio of agricultural products, including Urea, DAP, MOP, SSP, Gypsum, NPK and water-soluble fertilizers; micronutrients such as Bentonite Sulphur, Calcium Nitrate and Zinc; insecticides, fungicides and herbicides; hybrid and research seeds; bio-fertilizers; and cattle feed. This wide product exposure has enabled him to understand the complete agricultural-input value chain and respond effectively to changing farmer and market requirements.

His career includes several noteworthy business achievements. He played a significant role in establishing the company’s network across important districts of Rajasthan, including Alwar, Bharatpur, Karauli, Dausa, Dholpur, Bhilwara and Chittorgarh, contributing to record sales of Urea and other products while maintaining effective rail-head clearance and cost management. During his tenure as Deputy Regional Manager in Western Rajasthan, he helped achieve almost 800% growth in pesticide sales over a five-year period, driven by systematic planning, team motivation and channel management.

Dr. Dubey has also been instrumental in new-product introductions and market development. He introduced the herbicide molecule ATTRACT in CFCL’s Bajra-growing market and played a key role in launching ALBELA hybrid Bajra, achieving sales of 95 MT in a relatively small territory. He successfully initiated hybrid maize marketing in the competitive Chittorgarh market, recording 60 MT in the first year. He also facilitated the sale of two SSP rakes, totaling approximately 5,300 MT, in Bharatpur during July-August 2011, compared with annual sales of no more than 1,500 MT in previous years.

Another important dimension of his experience is logistics and supply-chain management. He has overseen warehousing, rail-head operations, dispatches and material movement involving approximately 350,000 MT annually, while focusing on freight optimization and cost-effective distribution. He successfully initiated ten new rail-head operations to reduce distribution and freight costs, demonstrating his ability to combine commercial objectives with operational efficiency.

Dr. Dubey has also played an important role in farmer engagement, technical services and market education. He has organized product launches and promotional programmes at district, tehsil and village levels, trained dealers, sub-dealers and farmers, and coordinated with agricultural universities, Krishi Vigyan Kendras and scientists for technical support. His ability to connect commercial objectives with practical agricultural knowledge has strengthened customer relationships and product acceptance.

His professional accomplishments have been complemented by a strong academic foundation. He holds a B.Sc. in Agriculture from the Institute of Agricultural Sciences, Banaras Hindu University (BHU), Varanasi, where he secured 82% marks and ranked second in his class. He subsequently completed a Post Graduate Diploma in Retail Management from SCDL, Pune, an M.A. in Rural Development from IGNOU, and, in 2026, a Ph.D. in Agriculture and Sustainable Farming from IMSR Mumbai. He has also received a JRF Scholarship for postgraduate agricultural studies and a Merit Scholarship during his undergraduate education.

Dr. Dubey has continuously invested in professional development through programmes covering leadership, team building, time management, supervisory skills, stress management and agricultural input marketing. He also attended a specialised Agricultural Input Marketing programme at IIM Lucknow, further strengthening his managerial and commercial capabilities.

Beyond his corporate achievements, Dr. Dubey has demonstrated leadership and organizational qualities from an early stage, having served as a Scout & Guide Team Leader and as Cultural Secretary of the BHU Hostel Student’s Union. He is proficient in MS Office, SAP and Internet applications and communicates effectively in both Hindi and English.

Overall, Sushil Kumar Dubey represents a combination of three decades of practical agricultural-market experience, strategic sales leadership, deep channel knowledge, product expertise, operational discipline and strong academic credentials. His career demonstrates a consistent record of expanding markets, developing distribution networks, launching products, improving sales, optimizing logistics and leading teams toward business objectives. With extensive knowledge of agricultural markets across North and Central India and a strong understanding of farmers, dealers, distributors and institutional stakeholders, he brings substantial value to senior leadership roles in the agro-inputs and agricultural business sector.

Indian Management School and Research Centre is accredited partner of Skill Development Council Canada and registered with the United Kingdom Registrar & Accreditation System – UKRAS the United Kingdom-based global independent accreditation and certification body for the provision of distance learning management programs. IMSR Institute was honored with the National Education Leadership Award for excellence in distance education, and the Excellence in Economic Development Award for Education Excellence.

The Ph.D. program at IMSR India is a distinguished offering designed for working professionals and scholars aiming to advance their expertise in a chosen field. With flexible online learning, expert faculty guidance, and a focus on research-driven outcomes, the program supports academic excellence and career growth. IMSR emphasizes real-world applicability, enabling scholars to integrate advanced knowledge with industry practices. The institute’s commitment to innovation, quality education, and global relevance makes its doctoral program highly sought after. Whether in management, technology, or allied disciplines, IMSR’s Ph.D. journey fosters critical thinking, leadership, and impactful contributions to academia and industry alike.

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