National, India 29 March 2026: Matanand Welfare Foundation and ENTOD Pharmaceuticals’ #HarBacchaSunega campaign, organized during the National Hearing Week 2026 (March 3-8), swept across India, reaching 5 crore people to spotlight childhood hearing loss and urgent early screening. Organized under the theme, “Hear Their World: Early Detection, Early Action,” it aimed to educate parents, teachers, and healthcare professionals on recognizing early signs of hearing loss and ensuring timely diagnosis and treatment.
The campaign witnessed strong participation from the medical community, with over 2,500 ENT specialists across India supporting awareness and screening initiatives. More than 2,000 hearing awareness and screening camps were conducted at clinics, hospitals, and community centres nationwide, benefiting nearly 2,00,000 patients and their families. In addition, free ear health screening and awareness sessions were organized in over 200 schools, reaching more than 20,000 students and educating teachers and parents on the importance of early hearing checks.
Dr Milind Navlakhe, Professor and HOD – ENT DEPARTMENT, Lokmanya Tilak Municipal General Hospital and Medical College, Mumbai – “Early hearing screening transforms lives, undiagnosed loss steals vital speech and language development from children, but simple tests at birth or school entry can open their world and enhance cognitive growth. Children treated by 3-6 months achieve far better vocabulary and school readiness than those diagnosed later.”
“Partnering on #HarBacchaSunega perfectly aligns with ENTOD’s mission to advance ear health and empower communities. Reaching 5 crore voices demonstrates how targeted awareness can spark real, lasting change, ensuring no child misses out on hearing, learning, and thriving. We’re proud to fuel this movement alongside Matanand Welfare Foundation,” states Nikkhil K. Masurkar, CEO, ENTOD Pharmaceuticals.
Community engagement played a key role in amplifying awareness, with over 50 rallies, walkathons, and street awareness activities organized in collaboration with leading ENT hospitals, government hospitals, medical institutions, and medical colleges across the country. These activities helped spread important messages about early detection of hearing problems and preventive ear care among local communities.
The #HarBacchaSunega campaign surged national visibility via dynamic digital-media outreach: 200+ ENT doctors joined www.nationalhearingweek.org, sharing 150+ regional-language videos and 500+ social media stories. Times Now TV hosted a key discussion with ENTOD CEO Nikkhil K. Masurkar and Dr. Renuka Bradoo on early childhood hearing screening, while Radio City 91.1 FM aired Dr. Hetal Marfatia Patel’s vodcast plus awareness messages across 10 cities.
Through nationwide medical outreach, community participation, media engagement, and digital awareness initiatives, National Hearing Week 2026 reinforced the importance of early hearing screening and preventive ear care, working toward the larger goal of ensuring that every child in India has the opportunity to hear, learn, and thrive.
About ENTOD Pharmaceuticals
ENTOD Pharmaceuticals is a global research-driven pharma company with over 48 years of expertise in Ophthalmology, ENT, and Dermatology. With 300+ formulations, a 2000+ strong global team, and presence in 67 countries, ENTOD’s products meet the highest international GMP and European-certified quality standards.
